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Video & TV content is our backbone
With advances in video technology and the falling cost of equipment, it’s no surprise that video marketing has grown rapidly in recent years. Plus, with people watching more videos today than ever before, there’s never been a better time for you to start producing video content.
Today, around 45% of people watch more than an hour of Facebook or YouTube videos every week, and that number is growing.
Video is a powerful way to not only communicate your brand image, but also explain your value proposition and build relationships with consumers. The benefits of video marketing are hard to ignore:
It promotes brand recall: 80% of customers remember a video they’ve watched in the last month.
It increases engagement: one study reported that video is shared 1,200% more than links and text combined.
It drives sales: after watching a video, 64% of viewers are more likely to buy a product online or engage with you.